Lamborghini HK x Canon HK Photo Competition Taking this opportunity, a “Lamborghini HK x Canon HK Photo Competition” on the theme of Lamborghini brand’s motto – “Extreme, Extraordinary and Italian” will be held for the first time. Visitors are welcome to capture the rare and prestige Lamborghini treasures and exhibits inside the Museum using Canon digital cameras, creating photos that depict the brand’s legendary history through distinctive angles. To take part in the photo competition, simply join the competition’s Facebook Group, namely “Lamborghini HK x Canon HK Photo Competition”, from 25 June to 24 August 2014 and upload photos. There is no limitation on the number of photos submitted. A judging panel comprising representatives from both brands and professional automobile TV commercial director & photographer Chester Ng will select the final 10 shortlisted photos, the result of which will be announced on the competition’s Facebook Group, Canon HK Facebook fanpage and Lamborghini HK Facebook fanpage on 15 September 2014. The Grand Prize, First Runner-Up and Second Runner-Up winners will be announced at the award presentation ceremony to be held later (please see updates on Facebook Group for event date). Prizes include:

Grand Prize (1 winner) – Winner will receive a copy of Lamborghini Book: “Lamborghini – 100 years of innovation in half the time” (with autograph of Mr. Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.), Canon PowerShot G1 X Mark II digital camera, Lamborghini accessory and Limited Edition Canon Hansa 75th Anniversary Miniature. The winning photo will be exhibited in the Lamborghini Pop-Up Museum.

First Runner-Up (1 winner) – Winner will receive a copy of Lamborghini Book: “Lamborghini – 100 years of innovation in half the time”, Canon PowerShot S120 digital camera, Lamborghini accessory and Limited Edition Canon Hansa 75th Anniversary Miniature. The winning photo will be exhibited in the Lamborghini Pop-Up Museum.

Second Runner-Up (1 winner) – Winner will receive a copy of Lamborghini Book: “Lamborghini – 100 years of innovation in half the time”, Canon PIXMA MG7170 multi-function photo printer, Lamborghini accessory and Limited Edition Canon Hansa 75th Anniversary Miniature. The winning photo will be exhibited in the Lamborghini Pop-Up Museum.

Merit Prize (7 winners) – Winner will receive a Limited Edition Canon Hansa 75th Anniversary Miniature and Lamborghini accessory. The winning photo will be exhibited in the Lamborghini Pop-Up Museum.

The First-Ever Lamborghini Pop-Up Museum in Hong Kong and Canon’s Classic Cameras Display The first-ever Lamborghini Pop-Up Museum in Hong Kong located at Soundwill Plaza II – Midtown is open for free to public from now until September 2014, in celebration of the Lamborghini’s heritage with more than 50 years of history. The Museum has attracted over 10,000 visitors since its opening in May. A collection of the iconic Lamborghini car models will be showcased on rotation to give a glimpse of the brand’s epochal designs at different periods of time. In addition, the Museum will feature a line-up of Lamborghini anniversary edition in late June, including the well renowned Diablo SE 30th Anniversary Edition, the Murciélago 40th Anniversary that marked an important milestone in the history of Lamborghini, and the Aventador LP 720-4 50° Anniversario Roadster.

Mr. Albert Wong, Director of Lamborghini Hong Kong, said, “The three Lamborghini anniversary editions on display soon are all delivered by Kingsway Cars Limited, which has been the official dealer of Lamborghini in Hong Kong since 1992. These models marked more than 50 years of Lamborghini’s heritage as well as the important milestones in Kingsway’s development. We are very honored to have the opportunity to showcase these rare and prestige anniversary models in a special place like this for local car enthusiasts.”

A collection of memorable photographs and Lamborghini miniature models can also be found in the Museum, depicting the brand’s essence of the luxury super sports car from diverse aspects. In addition, Canon’s classic SLR camera models will be displayed from 2 - 10 August 2014 and 18 - 28 September 2014 respectively, allowing visitors to experience the masterpieces from both brands. These Canon’s classic SLR camera models include F-1, AE-1, EOS 650, EOS-1, EOS-1D, EOS-1Ds, EOS 5D Mark IIand EOS-1D C. Don’t miss the chance to feast your eyes with classic masterpieces! Be sure to bring along your Canon digital cameras to capture when you visit!

For more details regarding the photo competition and latest happenings of the Museum, please stay tuned to the updates on the below social media channels.

Lamborghini Pop-Up Museum Opening Hours

From now until September 2014

Time:

10am – 7pm, Monday – Sunday (Open on Public Holidays)

Venue:

G/F., Soundwill Plaza II Midtown, 1-29 Tang Lung Street, Causeway Bay

Admission:

Free

The Lamborghini anniversary editions display in late June

Diablo SE 30th Anniversary Edition In 1993, Diablo SE was built to celebrate Lamborghini’s 30th anniversary.

The Diablo SE, where ‘SE’ stands for Special Edition. It could be called the sportiest car Lamborghini built in a long time, mainly because the SE was meant to be entered in GT-championships around the world by installing the JOTA upgrade kit on to it.

This Diablo SE with serial number “001” is the first special edition model which delivered by Kingsway Cars Limited, official dealer of Lamborghini Hong Kong since 1992, it also marked the important milestone in the company’s development.

Murciélago 40th Anniversary To celebrate Lamborghini’s 40th Anniversary, the House of the Raging Bull offered a special, limited edition series of its supercar Murciélago. A limited amount of 50 numbered cars were produced in 2003.

The car was available in the exclusive Verde Artemis (jade green) colour, with a three-layer pearl effect paint and features some significant modifications - both internal and external - compared to the series production Murciélago. The upper door moulds as well as the ‘voletto’ or pillar surrounding the rear window where the petrol door is located, feature an optic carbon fiber coating. Last but not least, the car has a lateral side plaque featuring the 40th Anniversary Logo as well as an internal limited edition numbered plaque located inside the rear window.

Aventador LP 720-4 50° Anniversario Roadster In celebration of its 50th birthday, Automobili Lamborghini presented a very special super sports car at the Shanghai Motor Show 2013 with exclusive equipment and technology. The Lamborghini Aventador LP 720-4 50° Anniversario and Roadster are limited and numbered series of 200 units worldwide. Each unit has a Forged Composite® badge with the 50° logo and a serial number. With its output increased to 720 hp, the 6.5-liter twelve-cylinder in the Aventador LP720-4 50° Anniversary is a 20 hp more powerful than the current V12 in the Aventador LP 700-4. With its new performance-oriented front and rear design, the special paintwork and unique interior trim, this Aventador is one of the most exclusive models ever produced in the history of Lamborghini.

The Canon’s Classic SLR Camera Models display in 2-10 August and 18-28 September

F-1 Introduced in 1971, Canon’s first professional-grade SLR camera. It was also launched with the new FD lens mount and new line of FD lenses and successfully established Canon’s leading position in the professional market.

AE-1 Introduced in 1976, World’s first SLR camera equipped with CPU. It was a historically significant model that brought SLR cameras into the field of emerging electronically controlled technology.

EOS 650 Introduced in 1987, Canon adopted the world’s first electronic mount and launched the EOS 650, a new-generation AF single-lens reflex camera with electronic control that was originally between the lens and the body and then encompassed the entire system.

EOS-1 Introduced in 1989, Canon’s First Professional Autofocus SLR Camera with High-Precision Cross-Type BASIS AF Sensor and brought reliable AF into the professional market.

EOS-1D Introduced in 2001, Canon’s first EOS professional digital SLR camera offering 8fps continuous shooting speed at 4-megapixel resolution. This model has brought revolutionary impact to photojournalism.

EOS-1Ds Introduced in 2002, Canon’s first Full-Frame digital SLR camera rattling the industry with ultra-high 11-megapixel resolution and successfully led digital SLR cameras enter the commercial photography industry.

EOS 5D Mark II Introduced in 2008, World’s first Full-Frame digital SLR camera equipped with Full HD movie recording function. It is widely respected by the industry and has become official filming equipment in many world-class movies.

EOS-1D C Introduced in 2012, World’s first digital SLR camera supporting 4K video recording, marking a new era of ultra HD imaging for the EOS series.

About Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy. The Lamborghini Huracán LP 610-4, which has made its world debut at the 2014 Geneva Motor Show is the successor to the iconic Gallardo and redefines the luxury super sports car driving experience with its innovative technology and outstanding performance. The Aventador LP 700-4, in Coupé and Roadster offerings, represents the reference point in the world of V12-powered, luxury super sports cars. With 129 dealerships worldwide, in half a century Lamborghini has created an uninterrupted series of extraordinary, exclusive cars that include the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, and several limited series like the Reventón, Sesto Elemento and Aventador J. The Veneno Coupé, the Egoista and the Veneno Roadster, have been created to celebrate the brand’s 50th anniversary year in 2013.

For more information on Automobili Lamborghini, please visit: www.lamborghini.com